Commerzbank AG
Head of Central Sales
With nearly 20 years of international experience in corporate banking, technology consulting, and innovation management, Ekaterina Kozhevatova currently serves as Head of Central Sales at Commerzbank AG, one of Germany’s leading financial institutions.
She leads a cross-functional department responsible for Tender Management, Project Implementation, Treasury Management System Advisory, Technical Consulting, and Blockchain-based Innovations. Under her leadership, the team delivers end-to-end solutions for complex corporate and institutional clients, from project design and implementation to post-sales service and digital product integration.
Ekaterina’s work focuses on driving client-centric innovation, supporting large-scale transformation projects, and fostering collaboration between the bank’s technology, product, and sales units. She plays an active role in bringing blockchain and digital treasury solutions to market — helping to shape the bank’s strategic positioning in the evolving landscape of transaction banking and digital finance.
Her professional background spans five countries and combines expertise in international business development, consulting, and technology-driven sales. Before joining Commerzbank, she worked in the consulting and manufacturing sectors, where she developed international sales channels across Central and Eastern Europe and Asia.
Ekaterina is recognized for her transformational leadership style, her ability to build high-performing international teams, and her commitment to bridging the gap between innovation, technology, and customer experience in modern banking.
In the age of AI and end-to-end automation, banks risk losing a less measurable but critically important source of competitive advantage — trust and the quality of client relationships. How can RFPs be used as a structured signal of future client expectations? Where should the human remain in the process? And how can co-creation be embedded into product development through the H.E.A.R.T. framework?
