Editorial Policy and Use of Artificial Intelligence

1. General Principles

B2B Events organises international business conferences, forums, webinars and educational events that bring together business leaders, industry experts and members of the professional community.

As part of our activities, we develop and publish informative, expert-led and analytical content based on presentations delivered at our events, professional discussions, research and industry practices.

Our editorial mission is to make professional knowledge and practical experience accessible to a wider audience, helping readers understand emerging trends, explore management approaches and learn from the experiences of companies across different countries.

We are guided by the principles of accuracy, professional integrity, editorial independence and transparency.

2. Sources and Content Development

The B2B Events website may feature:

• Articles by external authors and expert commentary.
• Analytical articles and industry reviews prepared by our editorial team.
• Articles based on presentations delivered at conferences, forums and webinars.
• Interviews with company representatives and industry experts.
• Reviews of research findings, international practices and industry trends.
• Translations and adaptations of professional content.

Depending on the publication format, our editorial team may draw on recordings of presentations, slides, interviews, publicly available sources, research and additional reference materials.

Editorial work may involve structuring and condensing information, refining language, clarifying terminology, providing additional context and developing analytical insights.

We aim to preserve the meaning of original presentations and accurately represent expert perspectives while ensuring that our publications are clear, accessible and relevant to our readers.

3. Editorial Process and Responsibility

The preparation of B2B Events publications involves several stages designed to ensure quality, accuracy and professional relevance.

Depending on the publication format, the editorial process may include:

1. Collection and review of source materials. Examining presentation recordings, slides, interviews, expert commentary and other information sources.
2. Content development. Structuring the article, identifying key messages, developing analytical insights and, where appropriate, providing additional industry context.
3. Editorial fact-checking. Verifying that the content accurately reflects the source materials and checking facts, terminology, quotations, names, job titles and organisation names.
4. Language and style editing. Improving clarity, coherence and readability, including translation and adaptation for international audiences.
5. Final review and publication. Assessing whether the material is ready for publication and deciding whether to publish it through B2B Events’ communication channels.

Artificial intelligence tools may be used at certain stages to process information, prepare drafts, translate and edit content. AI-generated outputs are not considered inherently verified or reliable.

B2B Events retains editorial responsibility for content prepared and published by its editorial team, regardless of whether artificial intelligence tools have been used.

When preparing articles based on presentations, our editorial team aims to accurately convey the key ideas and factual content of the original material. Additional analysis, conclusions and interpretations are part of the editorial process and should not automatically be attributed to the speaker or the organisation they represent.

Articles may be submitted to the relevant expert for review where appropriate. However, expert approval is not a mandatory stage for all editorial publications.

B2B Events makes the final decisions regarding publication, amendments, corrections or removal of content from its website.

4. Distinction Between Authorial and Editorial Responsibility

B2B Events distinguishes between independently authored articles, expert statements and publications developed by its editorial team based on presentations.

Author-Contributed Content

In articles written directly by an author, the opinions, assessments and conclusions expressed are those of the author, unless otherwise stated.

Articles Based on Presentations

Articles prepared by our editorial team based on presentations delivered at B2B Events conferences, forums or webinars are not necessarily verbatim reproductions of the original presentations.

Such publications may include editorial summaries, additional context, interpretations and analytical conclusions.

Unless an article has been specifically reviewed and approved by the speaker, it should not be presented as an authorised publication or as a statement of the speaker’s official position.

Positions of Represented Organisations

References to an expert’s job title, company or professional affiliation are intended to identify their professional background and expertise.

Opinions and conclusions published on the B2B Events website do not necessarily reflect the official positions of the organisations represented by event participants.

Where appropriate, our editorial team includes a specific disclaimer within the publication.

5. Use of Artificial Intelligence

B2B Events may use artificial intelligence tools as supporting technologies in the development and processing of editorial content.

AI tools may be used for:

• Transcribing audio and video recordings of presentations.
• Developing preliminary outlines and content drafts.
• Editing text, improving readability and correcting language errors.
• Translating and adapting publications for different audiences.
• Organising information and preparing summaries.
• Developing headlines, descriptions and other editorial elements.
• Creating illustrations, diagrams and infographics.

The use of artificial intelligence does not replace human editorial responsibility.

Content prepared with AI assistance is subject to editorial review appropriate to the nature of the publication and the risk of factual inaccuracies.

Our editorial team does not treat AI-generated text as independent verification of the accuracy of information.

Particular attention is paid to the accuracy of facts, numerical data, quotations, professional terminology, names, job titles and organisation names.

Artificial intelligence is not recognised as an author of a publication and does not bear editorial responsibility for its content.

6. Editorial Review and Accuracy

We strive to ensure that published information is accurate and consistent with the available sources.

Depending on the nature of the publication, editorial review may include:

• Comparing the article with the original presentation recording or slides.
• Verifying names, job titles, company names and professional terminology.
• Checking statistical data, dates and references to research.
• Distinguishing verified facts from expert opinions and editorial conclusions.
• Reviewing translations to ensure they accurately convey the meaning of the original.
• Removing unverified quotations and unsupported claims.

Particular care is taken with publications addressing financial, legal, regulatory, technological and other professionally significant matters.

Nevertheless, B2B Events cannot guarantee that every publication is entirely complete or free from errors. Information may change over time, and expert assessments and analytical conclusions may differ.

7. Transparency in the Use of AI

B2B Events is committed to a proportionate and transparent approach to the use of artificial intelligence.

The use of AI solely for technical or supporting tasks, such as grammar correction, transcription or stylistic improvements, does not necessarily require a separate disclosure in every publication.

Where AI is used to generate or substantially modify content that has independent informational significance, our editorial team assesses whether disclosure is required, taking into account the nature of the material and applicable legal requirements.

We also seek to prevent situations in which AI-generated content could mislead readers about its origin, accuracy or the involvement of a particular expert.

8. Translations and International Publications

B2B Events publishes content for an international professional audience, including in English and Russian.

Translations may involve linguistic and stylistic adaptation to ensure that the content reads naturally and clearly for the intended audience.

We aim to preserve the meaning of the original material, professional terminology, numerical data and key conclusions.

In some cases, the English and Russian versions of a publication may differ slightly in structure or wording where necessary to improve clarity.

Such adaptations must not materially distort the facts or the expert’s position.

9. Editorial Independence and Commercial Interests

B2B Events seeks to maintain the editorial independence of its publications from the commercial interests of individual product and service providers.

A company’s participation in an event, a presentation by its representative or an existing commercial relationship with B2B Events does not, in itself, constitute editorial endorsement of that company’s products, services or professional views.

Advertising, partner and sponsored content must be clearly identified so that readers can distinguish it from independent editorial material.

10. Corrections and Updates

B2B Events welcomes feedback from authors, speakers, company representatives and readers regarding the accuracy of published information.

Where significant factual errors are identified, our editorial team considers whether corrections, clarifications or additional information are necessary.

Depending on the nature of the changes, a publication may be updated with a revised publication date or an appropriate editorial note.

For enquiries or feedback concerning published content, please contact:

info@b2bevents.pro

11. Informational Nature of Publications

B2B Events publications are intended to support professional knowledge-sharing, the exchange of experience and discussion of industry-related matters.

Unless explicitly stated otherwise, our publications do not constitute personalised legal, investment, financial, tax or other professional advice.

Examples, analytical assessments and recommendations should be considered in light of the specific circumstances, applicable legislation and operational characteristics of the organisation concerned.

12. Regulatory Principles

When using artificial intelligence technologies, B2B Events takes into account applicable European Union legislation, including Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence (EU AI Act).

The official text of the Regulation is available at: https://eur-lex.europa.eu/eli/reg/2024/1689/oj

The applicability of specific requirements depends on the nature of the technology used, the role of B2B Events in its use, the purpose and content of the publication concerned, and the relevant transitional provisions of the legislation.

This Editorial Policy outlines the general principles governing the editorial activities of B2B Events. It does not, in itself, constitute confirmation of full compliance with all applicable legal requirements.

B2B Events

Last updated: 15 August 2026